AI Insights · Timothy · October 2023
Top 5 Film & Television Apps in South Africa Q3 2023
A review of the performance metrics for the top 5 film and television apps in South Africa during the third quarter of 2023, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2023, the top 5 film and television apps in South Africa showcased varying performance trends across downloads, revenue, and active users. Here’s a detailed look at their metrics, with insights sourced from Sensor Tower.
Netflix experienced fluctuations in its weekly downloads, starting at approximately 66.6K at the end of June and dipping to a low of around 40.5K in early September. However, it rebounded to about 58.6K by the end of the quarter. The weekly revenue saw peaks and troughs, with a high of roughly $19.1K in late July and a low of $14.1K in mid-August. Active users remained relatively stable, hovering around 1M throughout the quarter.
DStv Stream showed a consistent increase in weekly downloads, peaking at nearly 50K in mid-September before dropping to around 29.5K by the end of the quarter. Active users also exhibited growth, reaching a high of approximately 600.6K in early September but then declining to about 539.6K by quarter's end.
Viu -Stream TV Shows & Serials had a noticeable spike in downloads early in the quarter, with numbers hitting around 46.9K in mid-July. This was followed by a decline, ending at about 24.8K in late September. Weekly revenue peaked at $5.3K in the final week of September, while active users saw a gradual decline from approximately 506.7K in mid-July to around 448.6K by the end of September.
Disney+ started the quarter with around 35.9K downloads per week, which decreased to about 19.4K in mid-July but surged to 49K by the end of September. Revenue trends were similarly variable, with a high of $335.1K at the end of June and another peak of $342.6K in the final week of September. Active users grew steadily, starting at approximately 421K and increasing to about 470.1K.
Showmax maintained a steady download rate, fluctuating between 22.2K and 27.8K. Revenue showed a downward trend over the quarter, starting at $72.3K and dropping to $17.9K by late September. Active users saw a slight decline from approximately 328.2K to 285.4K throughout the quarter.
These insights reflect the dynamic nature of the film and television app market in South Africa. For more detailed analytics and trends, visit Sensor Tower.
